Services and Solutions
Employing different advertising strategies at different periods during your prospects’ buying cycles is necessary in order to efficiently market your product or service and maximize your potential to make more sales. Comprehensive marketing campaigns plan for each stage within this cycle. Front-end marketing touches new targeted consumer; customer acquisition converts these consumers into prospects that you own; lifecycle management keeps your prospects engaged with you on an ongoing basis; and remarketing uses custom strategies to revive detached prospects and reenter them into the buying cycle.
Our marketing solutions are designed to cater specifically to what stage in the buying cycle your prospects are in prior to us making contact. Whether you haven’t met your buyer yet or they are a past inquiry or client, we have prepackaged and custom solutions that will convert more prospects to buyers.
Our approach to contacting consumers during specific stages of the buying cycle is based upon 4 distinct marketing solutions:
- Front-end Marketing, where newly acquainted consumers are introduced into the marketing cycle for a particular product or service;
- Customer Acquisition, where prospects understand the product or service, are shopping, and respond positively to an advertisement by submitting a short application of interest also known as a “lead”;
- Lifecycle Management, where prospects may have responded as a lead and need drip marketing to keep them warm and constantly reminded to buy; and
- Remarketing, where prospects that have fallen out of the buying cycle are revived by data hygiene and appending processes and reintroduced to the product or service.
- Front-end marketing
- Interactive voice messaging
- Email Marketing
- Telemarketing
- Broadcast media
- Mobile messaging
- Customer Acquisition
- Targetted opt in data collection
- Custom lead generation
- Inbound call and live transfer programs
- Survey services
- Lifecycle Management
- Touchpoint Management
- Message creation, delivery and results analysis
- Integrated and multi-media messaging options
- Remarketing
- Database “resurrection” (cleaning, scrubbing, appending, etc.)
- Targetted message creation and delivery services
- Full tracking and analysis of consumer actions and resulting revenue